Hexplosive
Project
Design a brand and a container for that brand around an activity.
After conducting interviews, surveys, observations, and even picking up the sport myself, I created Hexplosive, a brand for fresh bad witches.
Roller derby isn’t what you see on TV. It’s sweaty. It’s smelly. It’s real. But that’s exactly what makes this women lead full contact sport badass. Hexplosive empowers skaters to dig deep and push their limits while expressing who they really are.
Duration
3 Months - Spring 2019
Key Skills
Branding, Illustration, User Research, Graphic Design, Product Design, Photography (all photos with the exception of stock gear photos and mood boards are my own)
